The first logo and the Establishment of the Łowicz factory
The beginning of the history of the Łowicz brand.
“Łowicz” Fruit and Vegetable Industry plants introduce their first jams, plums stews and tomato concentrates.
Innovation – palletizing
The Łowicz plant is the first company in the food industry to introduce palletization of finished products in the warehouse. The production of jams, plum stews and natural compote is so large that even a train comes to the plant itself!
Office building for use
Completion of the construction of the main office building in Łowicz.
Research and Development Department starts
In the fruit and vegetable industry, Łowicz is distinguished by the presence of a dynamically operating Research and Development Department, then called the “Experimental Station”, thanks to which many new recipes, innovative solutions and rationalization projects were implemented.
Buyers looking for Łowicz products on the shelves are pleasantly surprised by the new brand logo and new, eye-catching labels.
The first sauces are ready
Ready-made sauces (tomato sauces) are a novelty, being a response to changes in the lifestyle of consumers.
First TV campaign
Łowicz concentrates enter the glass screen during the first TV campaign of the brand
The new product category
The new product category – fruit syrups, begins to mix in the glasses of thirsty people both in winter and summer. The use facilitates innovative droplet stopper.
Change of logo
The Łowicz logo loses cherries as a result of rebranding, and the offer gains traditional, ready-made vegetable and meat dishes.
The expansion of tomato flavors continues. Under the Łowicz brand, tomato puree in a cardboard box and canned tomatoes appear.
It kept happening!
This is a busy and creative time for explorers of new flavors from Łowicz. Italian sauces, health-promoting syrups, a new line of jam products Łowicz 100% of fruit are delivered to stores. For the youngest, they are made of 100% extra-smooth fruit.
The Łowicz brand joins the Maspex Group – the market leader in juices, nectars and beverages in Poland.
New Logo and vegetable paste
Łowicz introduced products from another, new category for the brand. The offer includes four vegetable pastes – each one different, all tasty and rich in fiber.